I am a researcher and strategist working with organisations to create products and brands for real people.





For over 10 years I've been helping agencies, startups, and global brands to understand their users and identify a direction.

I've been based in London, Rio de Janeiro, and now in São Paulo.

I've worked for Fortune 500 companies, agencies, and startups

In 2016 I founded James, and have been working as an independent consultant ever since.

Prior to James, I was an Associate Director at Flamingo. Before to that, I co-founded Movere.me (a crowdfunding platform, acquired by ideas.me in 2012), and Kioos (a whitelabel gamification platform, now mambo.io)

Here’s what I’m up to now





Since 2016 I’ve been working primarily as a research partner with global agencies. Since then I’ve had the pleasure of working with some incredible agencies, brands, and people

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We’ve worked successfully with Thiago across a wide range of projects over the years: he is a very smart and strategic insight professional - and he is good at spotting and articulating key insights and nuances. He’s also brings a great depth of understanding about the cultural context of Brazil which really adds value.
Tom Ellis - CEO // Brand Genetics


“Thiago was very good for agency Planners to work with and overall was a tremendous partner.”
Pete Haskett - Director of Strategy // DROGA5


Thiago has been our go-to partner in Brazil for years. He’s a thoughtful, nimble researcher, who always imbues the work with a deep understanding of culture. We’ve benefited immensely from Thiago’s strategic partnership across categories, and especially in the media space.
Thomas McGinley - Co-Founder // Forward


Thiago is a great and easy person to work with. Is not common tofind a researcher with a strong tech background and knowledgeabout this market as he has.He really takes the conversation tothe next level, providing actionable insights to help our businessgrow.
Alberto Kok - Senior UX Researcher // Agoda




I’m always up for a chat and love talking about research, and product strategy.

You can always find me at thiago@jamesinsights.com

You can also follow me on Instagram or on Linkedin