HELLO!

 

I am a researcher and strategist working with organisations to create products and brands for real people.

 
 

 

ABOUT ME

 
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For over 10 years I've been helping agencies, startups, and global brands to understand their users and identify a direction.

I've been based in London, Rio de Janeiro, and now in São Paulo.

I've worked for Fortune 500 companies, agencies, and startups

In 2016 I founded James, and have been working as an independent consultant ever since.

Prior to James, I was an Associate Director at Flamingo. Before to that, I co-founded Movere.me (a crowdfunding platform, acquired by ideas.me in 2012), and Kioos (a whitelabel gamification platform, now mambo.io)

Here’s what I’m up to now

 
 

 

WHO I WORK WITH

 

Since 2016 I’ve been working primarily as a research partner with global agencies. Since then I’ve had the pleasure of working with some incredible agencies, brands, and people

 
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We’ve worked successfully with Thiago across a wide range of projects over the years: he is a very smart and strategic insight professional - and he is good at spotting and articulating key insights and nuances. He’s also brings a great depth of understanding about the cultural context of Brazil which really adds value.
Tom Ellis - CEO // Brand Genetics

 
 

“Thiago was very good for agency Planners to work with and overall was a tremendous partner.”
Pete Haskett - Director of Strategy // DROGA5

 
 

Thiago has been our go-to partner in Brazil for years. He’s a thoughtful, nimble researcher, who always imbues the work with a deep understanding of culture. We’ve benefited immensely from Thiago’s strategic partnership across categories, and especially in the media space.
Thomas McGinley - Co-Founder // Forward

 
 

Thiago is a great and easy person to work with. Is not common tofind a researcher with a strong tech background and knowledgeabout this market as he has.He really takes the conversation tothe next level, providing actionable insights to help our businessgrow.
Alberto Kok - Senior UX Researcher // Agoda

 

 

 LET’S CHAT

I’m always up for a chat and love talking about research, and product strategy.

You can always find me at thiago@jamesinsights.com

You can also follow me on Instagram or on Linkedin